What’s New in Lootly: Platform Optimizations, Magento Upgrades, and Transparent Points Expiration

It’s been an incredible autumn here at Lootly! We’ve been hard at work behind the scenes engineering upgrades that eliminate friction for your shoppers and give you more granular control over your loyalty program. From a major infrastructure move to game-changing checkout widgets for Magento, here is everything we’ve delivered to help drive higher retention and redemptions for your store.

1. The Lootly app has moved to app.lootly.io

While this might seem like a simple domain shift on the surface, it’s a critical foundational upgrade for our infrastructure. Moving to our dedicated app domain gives us the dedicated performance, security, and scalability required to build even faster, more powerful tools for your business.

👉 What you need to do: Update your bookmarks to app.lootly.io for seamless, uninterrupted access to your admin dashboard.

2. In cart redemption widgets are now live for Magento

If you're running on Magento, this update is built directly for you. You can now place your loyalty program directly where buying decisions happen most: on the cart page, with an optional reminder at checkout.

By bringing point redemption into the immediate purchasing flow, you reduce buyer friction, boost reward usage rates, and capture loyalty revenue that was previously left on the table.

Choose the experience that fits your brand:

• Rewards Dropdown: Displays available, earned, VIP, and referral rewards in a clean, organized view.

• Variable Points Slider: Lets shoppers slide and decide exactly how many points they want to apply to their total.

Explore the setup & video demos:

• Read the full setup guide: In-Cart Redemption Widgets for Magento

• Watch Demo Video: Rewards Dropdown in Cart

• Watch Demo Video: Variable Reward Slider in Cart

👉 Action item: Download the latest version of the Lootly plugin for Magento and turn on cart redemptions today to start lifting your checkout conversions.

3. Timestamp precision on points expiration email notification

Urgency drives action, but clarity builds trust. You can now show customers the exact moment their points will void inside points expiration reminder emails.

Instead of vague estimates, you can now insert precise dynamic variables directly into your automated emails:

• {expiration-time} — e.g., 30 days

• {expiration-date} — e.g., 31/12./2026

• {expiration-utc} — e.g., 9:00 AM UTC

Adding exact dates and times creates a helpful nudge that gets inactive customers back into your store to redeem before time runs out.

👉 Action item: Head over to your email automation settings in Lootly and add these variables to your points expiration template.

4. Full Visibility with the New Dedicated Imports & Exports View

Managing large customer lists and data reports shouldn't feel like a guessing game. We’ve added a dedicated Imports & Exports menu item to your main navigation so you can monitor file processing in real time.

Instead of wondering whether an upload completed, you can now track progress line by line.

• Real-Time Progress Tracking: A live progress bar shows % of the work completed, then exactly how many rows were imported and which ones failed and why.

• Instant Error Reports & Logs: If a record fails due to formatting issues, Lootly generates a clear error log highlighting the exact line item causing the issue so you can fix it immediately.

👉 Action item: Check out the new Imports & Exports tab in your dashboard main menu next time you upload customer lists or generate reports. Be sure to use our sample templates to keep your data imports running smoothly!

Everything we build at Lootly comes directly from listening to how you run your store. These latest optimizations are all about removing the quiet friction points that stand between your customers and their next reward—so you can drive higher retention with less effort.
Head over to app.lootly.io, check out the new Imports & Exports dashboard tab, and update your Magento plugin to start using in-cart redemptions today.
Have questions or feedback on these updates? Drop our team a note—we’d love to hear how they’re performing for your store!